01Project overview
Project status
This project is in development. The case study will be updated with results after launch.
The brief
Aurora Lux brings red light therapy devices for home use to Bulgaria: an LED face mask, an LED body mat and an LED cap for hair and scalp. Each device answers a different goal, and buyers want to understand the technology and try it before they commit.
What we are building
A premium online store organised around the visitor’s goal, face, body or hair, with a separate sales path for each device and a comparison of all three. The site links online and offline: visitors can book a live trial in the demo room at fitness Olimp in Mladost, Sofia, before they buy. Copy stays within wellness and cosmetic language, with no medical claims.
Under the hood
- React storefront built with Vite, delivered as prerendered HTML for search engines
- Headless WooCommerce for products, cart and orders
- Three goal-based funnels designed for Meta Ads
02How it's built
- Storefront
- React · Vite · Prerendered HTML
- E-commerce
- Headless WooCommerce
- Marketing
- Meta Ads funnels per product