Lustra.bg

The brief

Lustra sells collagen, goat colostrum and promo bundles online in Bulgaria. The store already ran on WordPress and WooCommerce. What it needed was to be found in search, to guide visitors towards a purchase, and product pages that sell rather than just list.

Our scope was focused: SEO, the sales structure of the site and a redesign of the product pages. We did not build the original website.

SEO

We worked through the technical and on-page basics across the live store: titles, meta descriptions, heading structure, product and category content and structured data, so search engines can understand each product and category clearly.

Sales structure

We reorganised the homepage and key pages around the buying decision: a clear offer, promo bundles in plain view, trust signals before the call to action and a shorter path to the cart.

Product page redesign

Without Elementor Pro on the site, we built the new product pages as custom PHP templates. Each page walks the customer through benefits, who the product is for, how to take it, the composition and the FAQ, with a quantity-break bundle selector, a lightbox gallery and subtle scroll-reveal motion. All product copy was written strictly from the products’ own labels and descriptions, in line with EU rules on health claims.

Under the hood

• WordPress and WooCommerce (client’s existing platform)
• Custom PHP product page templates, no page-builder dependency
• Quantity-break bundles and lightbox gallery
• Technical and on-page SEO with structured data